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🐾 Privacy Policy - Elfi's Angels
Last Updated: August 8, 2025
1. Information We Collect
At Elfi's Angels, we respect your privacy and are committed to protecting your personal information. We collect the following types of information:
Analytics Information:
- Website Usage Data: Pages visited, time spent on site, device type, browser information
- Interaction Data: Which puppy profiles you view, buttons clicked, contact attempts
- Technical Data: IP address (anonymized), location (city/region level), page load times
- Device Information: Screen size, operating system, mobile vs desktop usage
Contact Information:
- WhatsApp Communications: When you contact us via WhatsApp
- Inquiry Details: Questions about specific puppies or breeding programs
- Customer Preferences: Puppy color, size, or other preferences you share
2. How We Use Your Information
We use the collected information for the following purposes:
Business Operations:
- Puppy Matching: Help you find the perfect puppy based on your preferences
- Customer Service: Respond to your inquiries and provide support
- Business Communication: Update you about available puppies and breeding programs
Website Improvement:
- User Experience: Improve website performance and mobile experience
- Content Optimization: Understand which puppy information is most helpful
- Technical Enhancement: Fix bugs and optimize loading speeds
Analytics & Insights:
- Business Intelligence: Understand customer preferences and behavior
- Marketing Optimization: Improve our online presence and reach
- Service Enhancement: Better serve future customers based on data insights
3. Google Analytics 4
We use Google Analytics 4 to understand how visitors interact with our website:
What Google Analytics Tracks:
- Page Views: Which pages you visit and for how long
- Puppy Interest: Which puppy profiles receive the most attention
- User Journey: How you navigate through our website
- Device Usage: Mobile vs desktop preferences
- Geographic Data: General location (city/region level only)
Privacy-First Approach:
- IP Anonymization: Your IP address is anonymized before processing
- No Personal Data: We don't track personally identifiable information
- Aggregate Data Only: We analyze patterns, not individual behavior
- Cookie Consent: Analytics cookies expire after 2 years
4. Data Sharing & Third Parties
We do not sell, trade, or share your personal information with third parties except:
- Google Analytics: For website analytics and improvement (anonymized data)
- WhatsApp/Meta: When you initiate contact through WhatsApp
- Legal Requirements: If required by law or to protect our rights
- Business Partners: Veterinarians or pet services that may help your puppy (with your consent)
5. Your Rights & Choices
You have the following rights regarding your information:
Opt-Out Options:
- Analytics Opt-Out: Use browser settings to disable analytics tracking
- Cookie Control: Manage cookies through your browser preferences
- Communication Preferences: Unsubscribe from any communications
Data Access & Control:
- Access: Request information about data we have collected
- Correction: Update or correct any inaccurate information
- Deletion: Request deletion of your data (subject to legal requirements)
- Portability: Request a copy of your data in a portable format
6. Data Security
We implement appropriate security measures to protect your information:
- Secure Hosting: Website hosted on secure Firebase platform
- Encryption: All data transmission is encrypted (HTTPS)
- Access Control: Limited access to personal information
- Regular Updates: Security measures are regularly reviewed and updated
7. Children's Privacy
Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
8. International Data Transfers
Our website is hosted on international platforms (Google Firebase). Your data may be processed in countries outside India, including the United States. We ensure appropriate safeguards are in place for international data transfers.
9. Cookie Policy
We use cookies to enhance your experience:
Types of Cookies:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Google Analytics for website improvement
- Preference Cookies: Remember your settings and preferences
Managing Cookies:
- Browser Settings: Control cookies through your browser
- Opt-Out Tools: Use Google Analytics opt-out browser add-on
- Mobile Settings: Manage tracking on mobile devices
10. Contact Information
If you have any questions about this privacy policy or your personal information:
11. Updates to Privacy Policy
We may update this privacy policy from time to time. When we make changes:
- Notification: We will update the "Last Updated" date
- Significant Changes: We will provide prominent notice of major changes
- Continued Use: Your continued use constitutes acceptance of the updated policy
12. GDPR Compliance
For users in the European Union, we comply with GDPR requirements:
- Lawful Basis: Legitimate business interest for analytics and customer service
- Data Minimization: We collect only necessary information
- Purpose Limitation: Data used only for stated purposes
- Storage Limitation: Data retained only as long as necessary
- Individual Rights: Full GDPR rights respected and supported
🐾 Thank you for trusting Elfi's Angels with your puppy journey! 🐾